About us

We are a Swedish family-owned business started in 1961 by Björn Jakobson. Our business concept was at the time, and still is: To make day-to-day life easier for parents of small children by developing safe and innovative products of the highest quality for children up to three years old. We strive to make the most important years of life even more fun. We are curious, constantly see new opportunities and always work on the basis of our unique safety and quality philosophy.

Our products are now found around the world, in over 50 countries, and our assortment consists of baby carriersbouncersplay yardscradlespotty chairshigh chairs and kitchen products. Our attitude is that you shouldn't need to buy a bunch of products when your children are little. Instead, just a few that really work and last a long time in good condition.

Safety, quality and style are our core principles and a lot of thought and care is put into every product!

Read more about how we develop products at BABYBJÖRN

BabyBjörn's founder, Björn JakobsonBjörn and Lillemor Jakobson today.

BabyBjörn's founder, Björn Jakobson, together with his wife Lillemor and two of their four children, 1965. Björn and Lillemor are still active in the family business as CEO and head designer respectively.

Björn and Lillemor Jakobson today.

It started with a bouncer

Babysitting can have unexpected consequences for a young student. In Björn Jakobson's case, it was the prelude to his life's work, BabyBjörn AB.

> More on the history behind BabyBjörn