BabyBjörn and the UNCRC


The UN Convention on the Rights of the Child (UNCRC) contains international regulations on children's rights.

At BABYBJÖRN, we want the UNCRC to be a fixture of our daily work. The UNCRC consists of 54 articles. Many of the articles involve areas outside of our field of knowledge, but some of the articles deal with what we do day in and day out.

ARTICLE 3: The best interests of children must be the primary concern in making decisions that may affect them.

When we at BABYBJÖRN develop or improve our products, the safety and health of small children always play a key role. All of our products are developed in collaboration with medical experts, and when a product is finished, it has been tested by hundreds of families and many doctors.

We don't allow any dangerous chemicals in our products, and that is why we test and verify all materials very thoroughly. All BABYBJÖRN products meet international product standards, and in many cases we even have internal standards in our product development that are higher than the product standards.

We apply the principle of foreseeable use in our product development. Our mission is to anticipate and think of every conceivable situation and way that our products may be used in, regardless of how they are intended to be used. We try to think from the perspective of the child and always with the safety of the child playing a key role.

Article 6: Children have the right to live. Governments should ensure that children survive and develop healthily.

Our products are intended to promote closeness and contact between children and parents, and that was precisely the idea that our first baby carrier grew out of. Closeness and body contact between parent and newborn is not only important for the child's physical development, it also strengthens the all-important emotional bond between parent and child.

Article 31: Children have the right to relax and play, and to join in a wide range of cultural, artistic and other recreational activities.

Our products create opportunities for children to develop on their own terms. We want them to be drawn to play and learning, and stimulate the child in new phases of life.


Article 32: The government should protect children from work that is dangerous or might harm their health or their education.

Child labor is of course not allowed in the production of our products. We visit our suppliers on a regular basis, and it is very important to us to have an ongoing dialogue to be able to ensure that the working environment is as agreed to the greatest extent possible.