Carry close

"Carrying a newborn close to your heart is like being in seventh heaven," said BabyBjörn's founder Björn Jakobson back in 1973. And that is the foundation for the thoughts we have about how we carry our children. The goal of all baby carriers is for parents to love carrying their children – and for the baby to love being carried by his/her parents.

Carrying a
close to
your heart 
is like
being in

Our baby carriers are designed to provide as close contact as possible between parent and child, with baby's need for closeness and security underpinning the design. 

It is important to us that our baby carriers are easy to put on – even in the middle of the night, without assistance. And that it is just as easy to put children in it and take children out of the baby carrier without them waking up. This is one of the reasons why our baby carriers are recommended by pediatricians and child psychologists the world over. 

Security from day one

Little babies need a lot of body contact during their first months to feel well. When you carry your little newborn in the baby carrier high up on your chest close to you, you help him or her to through the overwhelming transition from life in mommy's tummy to the new world outside. Your body heat, the sound of your heart beating and your voice are familiar and secure. The closeness to you becomes a quiet sanctuary in a world full of new impressions, and your little baby learns to trust.

Being seen, heard and carried are basic needs for little babies, which are just as important as eating and sleeping. As a parent, when you carry your child in a baby carrier, you learn to see, interpret and meet your little baby's needs. Eye contact and physical closeness create an emotional bond between you that is crucial for your child's development and for your future together. The security you give your little baby is a good basis for good self-esteem later in life.