Soft shapes for soft days | BabyBjörn | BABYBJÖRN

Soft shapes for soft days

Our new print is a BabyBjörn original and has been created by hand by putting colored pieces of paper carefully together to form this unique design. We have taken inspiration from the varying landscapes in Scandinavian nature and how they are constantly changing; much like how our parenthood journeys can be so different, with new experiences every day. The print adds a new updated look to our popular classics Baby Carrier Mini and Bouncer Bliss. 

Khaki Green BabyBjörn
Bouncer Bliss Khaki Green BabyBjörn


Bouncer Bliss Our best-selling ergonomic Bouncer Bliss is now available in a new Khaki Green print. The baby bouncer rocks naturally and is easy to fold and move around. Maximum comfort for your child and maximum convenience for you.

Baby Carrier Mini Khaki Green BabyBjörn


Baby Carrier Mini Baby Carrier Mini is designed for the youngest babies. An ergonomic, safe and comfortable way to stay close. Easy to use and now available in our soft cotton fabric with our new Khaki Green print.

Soft shapes: The story behind the print


Our new print is inspired by Scandinavian nature. The colors from our forests and mountains have been turned into a beautiful neutral palette, and the changes that nature goes through have inspired the soft shapes and lines. Nature’s way of creating space for diversity and change encouraged us to create a visual celebration of individuality and transformation. Just like nature, parenthood comes in many different forms. To further enhance this, the print is used in such a way that all products are unique—no two products will look exactly the same.

“Every parenthood journey is unique and constantly changing. We wanted to create a print that celebrates that.”

Anna Björk, Head of Design