Soft shapes for soft days

Our new print is a BabyBjörn original and has been created by hand by putting colored pieces of paper carefully together to form this unique design. We have taken inspiration from the varying landscapes in Scandinavian nature and how they are constantly changing; much like how our parenthood journeys can be so different, with new experiences every day. The print adds a new updated look to our popular classics Baby Carrier Mini and Bouncer Bliss. 

Soft shapes: The story behind the print

Our new print is inspired by Scandinavian nature. The colors from our forests and mountains have been turned into a beautiful neutral palette, and the changes that nature goes through have inspired the soft shapes and lines. Nature’s way of creating space for diversity and change encouraged us to create a visual celebration of individuality and transformation. Just like nature, parenthood comes in many different forms. To further enhance this, the print is used in such a way that all products are unique—no two products will look exactly the same.

“Every parenthood journey is unique and constantly changing. We wanted to create a print that celebrates that.”

Anna Björk, Head of Design