50 years of Baby Carrying50 years of Baby Carrying


50 Years of Babywearing

We’re celebrating the 50th anniversary of our Baby Carriers, and as a lucky coincidence, this celebration also aligns with International Babywearing Month! Back in 1973, we launched our first-ever baby carrier, named Close to Heart. And, for the last 50 years and counting, we’ve continued to create safe and comfy baby carriers that foster closeness and help parents out in their everyday lives.

Meet the BabyBjörn icons

50 years of closeness50 years of closeness

As we celebrate the 50th anniversary of our Baby Carriers and dive into International Babywearing Month, we wanted to highlight our iconic selection of baby carriers. Discover the parenthood essentials that make babywearing more ergonomic, stylish, and comfy.

Baby Carrier Harmony

50 years of Baby Carrying - Baby Carrier Harmony50 years of Baby Carrying - Baby Carrier Harmony

A luxurious baby carrier in a structured, super-soft mesh that gives incredible comfort for you and your baby up until they’re about 3 years old.

Baby Carrier Mini

50 years of Baby Carrying - Baby Carrier Mini50 years of Baby Carrying - Baby Carrier Mini

Created specifically for precious newborns, with a soft, flexible, and cozy design that’s easy to adjust.

Baby Carrier Free

Baby Carrier Free - 50 years of closenessBaby Carrier Free - 50 years of closeness

A comfy, flexible, and cool baby carrier in a mesh fabric that’s easy to use and created for an active lifestyle.

Baby Carrier One

A sturdy and versatile baby carrier in a soft cotton blend. It has four different carrying positions, which makes it perfect to use as your child grows.

Shop the campaign

Learn more about babywearing

Learn more about babywearingLearn more about babywearing

History has shown that people have always carried babies in some sort of contraption. The world may have evolved, but babies still have a need for closeness. When we launched our first baby carrier in 1973, though, the concept of babywearing had been lost in Western society. It wasn’t until the ’90s and the launch of our Original Carrier that demand began to grow. Today, the babywearing community is strong, and we share a common goal: to foster bonding and attachment through carrying.