The gift of closeness

Need a helping hand?

The perfect pink

Inspired by nature

Bouncer Balance Soft Black/Dark Gray Cotton with Toy Googly Eyes bundle - BABYBJÖRN

Bouncer Bundle with Toy

Our lightweight baby bouncers are easy to move around, offer gentle rocking, and are even more fun with an accompanying toy.

Real life moments with BABYBJÖRN

Tag your photo with #babybjorn for a chance to be featured on our site. Read more.

Great gifts to give or receive

Discover our gift guide of thoughtful, wish-list-worthy items that can be used and treasured for a long time. Because making everyday life with young children a little easier is our gift to you. Happy Holidays!

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Great gifts to give or receive

New colors for fall

Sandy beaches, cherry blossoms and timeless spots have inspired us to create the perfect pink, the anything-but-boring gray beige and our coveted leopard print—now available in several of our baby carrier styles.

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Baby Carrier Free in Dusty pink 3D Mesh


Through parenthood, we carry. We pick up our babies when they cry, we hold them close, and we comfort them. We carry them through sleepless nights, singing quietly. We carry our children, like we have always carried our children. And we always will.

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Our reason to carry

Tiny details

From clever buckles to functional fabrics — discover the small things that make a big difference.

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Tiny details

Our new baby carrier is here!

We’re happy to introduce a new, luxurious addition to our family of baby carriers! Baby Carrier Harmony is a versatile and super-comfortable baby carrier, crafted from soft-structured mesh that gently hugs your baby. The padded back support and adjustable head support are some of the new ergonomic features that make Baby Carrier Harmony a true parenthood essential.

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Baby Carrier Harmony in airy cool mesh

Find your perfect baby carrier

Wondering what baby carrier to choose? Although all our baby carriers have ergonomic features and are created to foster closeness, they cater different needs and lifestyles. Discover our baby carrier guide to find the baby carrier that suits you and your baby perfectly.

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Find your perfect baby carrier


We’re happy to introduce the latest addition to our bouncer range: Bouncer Bliss featuring a pretty petal quilt. Crafted from soft and cozy cotton, it’s both a great place for your baby to play and rest and a beautiful addition to your home or nursery.

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Bouncer Bliss in Cotton Petal Quilt

Baby Carrier Mini—perfect for you and your newborn

Little babies need a lot of closeness, almost around the clock. That's why we developed Baby Carrier Mini, a small, soft and easy-to-use baby carrier for those early days together.

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Baby Carrier Mini in soft jersey - BABYBJÖRN

Celebrate with us!

This year is our 60th anniversary! Since this is a special year in many ways, we can’t throw a big party. But we still want to celebrate with you—so please join us as we celebrate caring, closeness and love!

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Celebrate with us!

Welcome to the world 

To get you off to the best possible start, here are our tips for selected products that simplify your new life as a family from day one.

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Lovingly supportive

We created Baby Carrier Free—an airy mesh baby carrier with padded shoulder straps, a waist belt and sturdy back support—so you can babywear comfortably while you and your little one discover all the wonderful miracles of daily life together.

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Baby Carrier Free in navy blue mesh


Our booster seat is designed to make the transition from high chair to big chair easy. Thanks to the booster seat, your child sits safely, secure and happy at the same height as you – making mealtimes more enjoyable!

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Booster seat for kids - BABYBJÖRN

Potty training — tips & FAQs

Is it time to start potty training? But how do you start? We offer some advice to help your child go diaper free!

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Potty and stepstool in a clever design for kids - BABYBJÖRN


Discover our kitchen products in happy colors that make mealtimes more fun for your child!

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Baby Dinner set in fun colors and BPA-free plastic - BABYBJÖRN