Grow together
Nurture your special bond
A happy place for your baby
Portable and easy to use
Bestseller
Bouncer Bundle with Toy
A lightweight, handy and cozy baby bouncer with accompanying toy.
Stay close, stay connected
Discover Baby Carrier One Air—an ergonomic baby carrier crafted from soft mesh, designed to nurture the special bond between you and your baby.
Shop Baby Carrier One Air
Creating wonderful memories
We have chosen several of our favorite products designed to make the everyday routine a little easier for you and your newborn— so you can focus on those small moments you will always cherish.
Favorite products for newborns
FAVORITE PRODUCTS IN NEW COLORS
Baby Carriers and Baby Bouncers in light yellow and sky blue.
New Spring Colors
Practical Pastels
Discover our range of smart bathroom products: handy potties, sturdy step stool and easy-to-use toilet training seat. Designed and made in Sweden, in durable, high-quality materials, so they can be used again and again for a very long time.
Shop the new bathroom collection
OUR POPULAR BABY BOUNCERS – A MUST-HAVE FOR YOUR LITTLE ONE
An ergonomic baby bouncer with natural rocking is a cosy place for your baby to play or rest beside you, while you take a shower or prepare a meal. Add play-friendly toys to make the baby bouncer even more fun!
Discover Bouncer Bliss
Baby Carrier Mini—perfect for you and your newborn
Little babies need a lot of closeness, almost around the clock. That's why we developed Baby Carrier Mini, a small, soft and easy-to-use baby carrier for those early days together.
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Popular articles in our parents magazine
