Newborn essentials
Discover products
Special offer
For a limited time, receive a free 3D Mesh tote bag with the purchase of a Baby Carrier Free.
Shop Baby Carrier Free
Ergonomic baby bouncer with natural rocking
Cozy, entertaining, stylish, airy, colorful, and super-soft bouncers for babies who love to rock!
Discover Bouncer Bliss
Practical Pastels
Discover our range of smart bathroom products: handy potties, sturdy step stool and easy-to-use toilet training seat. Designed and made in Sweden, in durable, high-quality materials, so they can be used again and again for a very long time.
Shop the new bathroom collection
Compact and Safe
The High Chair has a compact design and can easily be folded away. Making it an essential for your modern home.
Check out the High Chair
When is it safe to start using a baby carrier?
Here we answer some of your frequently asked questions about baby carriers and safety.
Find out more about safe baby carriers and babywearing
Popular articles in our parents magazine
