TINY DETAILS
When you haven’t slept for a week, when you’re constantly carrying someone or something, and when all you want to do is enjoy the time you spend with your little one. You deserve hassle-free baby products that are safe and easy to use.
We spend a lot of time (or to be completely honest, a ridiculous amount of time) thinking about, testing, and developing our products to bring you reliable parenthood essentials with all the benefits you need. Our focus, down to the tiniest details, is on safety and ease of use, so that you can concentrate on kissing chubby cheeks, stroking tired backs, and holding little hands.
MADE FOR MESS
Children are great! And they are also great at making a mess. Therefore, all our products are easy to clean — our potty chairs have inner potties that are easy to lift out, empty and rinse; our kitchen range is dishwasher safe; and our fabrics are machine washable.

BUCKLE UP! 3 RACER-QUICK FACTS ABOUT OUR BUCKLES.
1. We develop all our buckles in house so we can ensure high and consistent quality and that each buckle offers the unique properties we require.
2. Our carrier buckles are silent when you unbuckle them. This way, you won’t wake your sleeping child when putting them down in their crib.
3. The buckles are constructed to be easily opened by an adult but almost impossible for a small child to open.